Available in Canada

Metabolic Reset to Achieve Your Ideal Weight

Learn how to reset your body with the Ideal Protein Protocol — fully virtual from the comfort of your home, anywhere in Canada.

Weight Loss That Cuts Through the Noise.



75+ Food & Supplements

Our food is scientifically designed to work with your body, providing optimal nutrition while promoting weight loss.

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Personalized Coaching

Doctor approved and certified by our Scientific Advisory Board, ensuring safe and effective guidance tailored to you.

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Accessible Anywhere

Find a coach and start your journey wherever you are, fully virtual from the comfort of your home or in person.

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Process

Your Step by Step Journey

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See If You Qualify

Take a short health questionnaire to let us know more about yourself.

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Meet Your Coach

Get matched with a coach based on your profile and schedule your first consultation.

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Design Your Plan

Make a plan in collaboration with your coach, prepare to change your life.

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Monthly deliveries

Select your favorite foods from our 75+ product catalog to be delivered right to your doorstep.

Its Time to
Cut Through the Guilt.

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Systematic Approach

We meet you where you are by designing a systematic approach that resets your body's natural balance by leveraging a low carb, protein-forward structured plan.

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Continuous Support

Too many diets stop at the scale and result in rebounds. We offer end-to-end continuous support after weight loss, covering stabilization and eventually maintenance.

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When Food is Medicine.
Weight Loss is Healthcare.

Feature Badges - Squarespace
Measurable Weight Loss Outcomes
Helps Protect Lean Body Mass
Supports Micronutrient Diversity
Behavioral Support Curbs Weight Regain
Synergizes with Weight Loss Medication
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Stats Section
28lbs
Fat Mass Lost on the Protocol*
98%
Lean Body Mass Preserved**
0
Clients Who Improved Their Life
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Certified Coaches

Our Protocol Delivers Where It Matters Most.

*Average fat mass lost on the Protocol, after 16 weeks. **Average lean mass preserved on the Protocol on average, after 16 weeks.

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Best Value

Starter Kit — Everything You Need to Start, Delivered.

The Ideal Protein Starter Kit includes food, tools, supplements, and guidance to help you begin Phase 1 with clarity and confidence. No guesswork, just results.

21 Meals & Snacks

Essential Supplements

Phase 1 Guide Book

Shaker Bottle

30 days coaching,

IP Scale for remote weigh ins

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Frequently Asked Questions

  • The three phases of the Ideal Protein Protocol are designed to help you set, achieve and maintain your weight loss goals. During the Weight Loss Phase of the Protocol, we limit carbohydrate intake to encourage the body to turn to its fat stores for energy. By eating Ideal Protein foods, the Protocol helps to sustain muscle mass while teaching you how to develop smarter eating habits and lifestyle choices, to help maintain your weight after weight loss is achieved. Best of all, our entire program is delivered virtually — you can start your journey from the comfort of your own home, anywhere in Canada.

  • The Ideal Protein Protocol costs on average about $22 a day, which includes the cost of the foods and the supplements. We encourage you to think of the cost of the Protocol as part of your grocery bill. Redirecting average food expenses to different, healthier options often results in the Protocol being neutral in cost. All consultations are conducted virtually, allowing you to access our coaching services from the comfort of your home, anywhere in Canada.

  • Vegetarians can follow the Ideal Protein Weight Loss Protocol and can consume eggs, fish or tofu during their evening meal for their whole protein. As an alternative, vegetarians can have two Ideal Protein foods for dinner in replacement of their whole protein. Ensure you review the ingredient list on all boxes before purchasing them. Strict vegans, who do not consume any animal proteins and animal by-products, such as dairy products, collagen and so on, do not qualify to follow the Ideal Protein Weight Loss Protocol due to the many dietary restrictions.

  • The Ideal Protein Weight Loss Protocol addresses weight issues at their source; reducing carbohydrates and fats while ensuring adequate daily protein intake. In other words, the goal is to lose fat, not muscle. While on the Protocol, through personalized coaching, you're also provided with healthier lifestyle education so that you are empowered to sustain your weight loss results over your life course. Unlike traditional programs, our coaching is delivered entirely online — giving you access to expert guidance and support from the comfort of your home, wherever you are in Canada.

  • Ideal Protein products can only be purchased through an authorized Ideal Protein clinic. At Virtually Ideal Weight Loss, we are a fully virtual authorized clinic — meaning you can order your products online and have them delivered directly to your doorstep, anywhere in Canada. No need to visit a physical location. Simply visit our Online Store to browse and order your favorite products today!

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Book a Free Consultation

Ready to start your weight loss journey? Book a free virtual consultation with our certified coach today. Available to clients anywhere in Canada.

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